PASTE, AUGUST 2006 An Indie-Soundtrack One-Stop Shop? Crucial Music Takes Aim

PASTE, AUGUST 2006 An Indie-Soundtrack One-Stop Shop? Crucial Music Takes Aim

All it took for Sub pop band The Shins to slide from underground heroes to mainstream popularity was one mention in the film "Garden State." Using the same strategy, Crucial Music- an independent music database (CrucialMusic.com)- aims to give other lesser-known artists similar opportunities. The free service works with the TV, film and advertising industries, giving bands a chance to be heard by people who could make their careers. Already, artists who've used Crucial Music have been featured on Lifetime's Cheerleader Nation, Chevy Chase's Funny Money and ABC Family's Wildfire.

Artists can submit as many as three tracks at once, and each must be deemed accessible and memorable by Crucial's A&R department to appear in the database. Approved songs are bound by a non-exclusive representation agreement and stay online for three years. Users then browse the database to find music fitting their purposes.

"We pitch the song, and when they decide to use it, we negotiate the rates, we issue the invoice, we collect the payment," says Tanvi Patel, Executive VP and Managing Partner. The artist or label receives half the fee. Patel said that since the site began, Crucial has been receiving submissions each day from both local and international artists, including bands from Los Angeles, Germany and Norway. "It opens up the world," Patel says. "And if it's a great song, it doesn't matter where it comes from."


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