Crucial Music Signs Variety of Independent Artists and Labels To Online Catalog

Crucial Music Signs Variety of Independent Artists and Labels To Online Catalog

Service Signs The Voice Behind Yahoo's Yodel & Secures Film/TV Placements Including Upcoming Texas Chainsaw Massacre: The Beginning.

LOS ANGELES, July 15, 2006

Crucial Music, the new online service that gives independent artists and labels a way to access the people who place music in film, television and commercials, has added a wide variety of music to its growing catalog ranging from Rock, Pop, and Country to Dance, Electronica and Hip Hop to Native American and Hot Club Jazz. Since the website's official launch last month,, Crucial Music's A&R team has been carefully reviewing a flood of online submissions from independent artists and labels.

In addition to independent artist signings, which include Wylie & The Wild West (the voice of the Yahoo yodel), recent label signings include Wisconsin-based Burst Records, specializing in Rock and Pop, Los Angeles Hip Hop label Bomb Lyrics Music, Denver's renowned Native American label Silver Wave Records, Seattle-based Singer-songwriter label Virt Records and the Classical crossover label Sugo Records.

Tanvi Patel, Executive VP/Managing Partner of Crucial Music says "All types of songs are being submitted and we are finding a good number of them are of high production, lyrical content, and performance quality; just what we are looking for...great, well crafted songs. We encourage artists of all styles to never know when a client will need that 1940s Hawaiian song, and if we have it, we'll pitch it. Your eclectic song has just as much chance of being accepted into our catalog as a mainstream Pop song."

The service encourages artists and labels representing all genres to submit music, which can be done very easily directly through the website Once a song(s), is accepted, a non-exclusive representation agreement is executed and the music is added to the online database and made available on portable hard drives for a period of three years. When a particular track is selected for placement, Crucial Music negotiates a rate for the license, including the master use and synch fees, of which a full 50 percent goes to the label or artist. The service pre-screens and pre-clears all tracks for a streamlined licensing process that allows independent artists and labels to earn revenue without giving up ownership of their master recordings or publishing. Access to the Crucial Music service to both artists submitting music and those seeking music for placement is entirely free of charge.

Crucial Music has secured several recent independent artist placements including songwriter Roger Yeardley's "The Highs and Lows of the Blues" in the upcoming Texas Chainsaw Massacre prequel The Beginning, due this Fall from New Line Cinema. Independent film Radiant City will feature tracks from Canadian songwriter Neil James Harnett and Country duo Easterling & Gildersleeve. Scandinavian Trip hoppers Café Du Midi have two cues in Showtime's Masters of Horror Season 2: Pelts, while LA Mass Choir has a Gospel song in Masters of Horror Season 2: Family. Additional placements by Crucial Music include feature films Material Girls (starring Hilary and Hayley Duff) and Little Man (starring the Wayans) and TV shows such as TNT's Saved, NBC's Passions, and USA's Monk.

Crucial Music is the brainchild of industry veterans Jim Long and Tanvi Patel, who have spent many years together and individually, cultivating key relationships with both creators and buyers. Long is a recognized leader in the music business with successful ventures that include investment, ownership, and operations of award-winning broadcast and entertainment companies including TM Productions, FirstCom, and OneMusic Corporation. Long's companies have placed thousands of music copyrights in films such as A Beautiful Mind and Brokeback Mountain, as well as current TV shows The Office, American Idol, and House. He continues to own and operate Point Classics, LLC (, one of the world's largest classical music catalogs.

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