What's Crucial?
"I've spent my career working with artists and musicians; and understand their struggle. As a visual artist, I know the path to success can be riddled with disappointment. With Crucial Music, we'll open some BIG doors for independent artists, getting them exposure and offering real earning potential."
—TANVI PATEL, President/CEO, Crucial Music Corporation
"The guys at Crucial just get it. High quality music and clearance that's quick and easy. In addition, they are very helpful when you need some creative brainstorming."
—GARY CALAMAR, SuperMusicVision.
Think of Crucial Music as a bridge. A bridge that links independent artists and musicians to those in the industry who want their songs. A bridge built on passion to help gain exposure for great music in the marketplace. Tanvi Patel, Jim Long and the crew of Crucial Music have over 45 years in the music business, helping artists break their music and music supervisors nail their projects. Our ability to get great placements androyalties for artists is why Les Scott of Source Q Boutique recently handed us what he considers his best catalog. And it's why Linda Cohen, music supervisor of features like Swimfan, American Splendor and Bravo's Queer Eye for the Straight Guy, considers us a tremendous resource to work with.
Crucial knows that if it's not affordable, it's harder to buy. We seek to negotiate the best prices for both artist and buyer. The Music Supervisor gets the music they need. The Artist gets the exposure and cash they deserve. A win-win situation.
As we like to say at Crucial Music, if it's not broke, we'll break it.